Vodafone - #TeamOfUs
Most of the campaign materials were shot on location at this summer’s historic South African tour. The campaign celebrates the interdependency behind the Irish rugby team – from the players and coaches, via IRFU and its partners, to the diverse fan base across the island of Ireland. This theme of interdependency will be a cornerstone of #TeamOfUs – now, and in the years to come.
EDF Energy
The star of EDF's revitalisation strategy was the brand character I created called Zingy. Zingy created an emotional bond between EDF and its consumers. Zingy has not only proven popular with adult consumers (In June 2014, 80% of consumers recognised Zingy and 40% associated it with EDF), he even inspired children to build Zingy replicas in Minecraft!