Channel 4 State of Russia TV Ad
Channel 4 were launching a season of programmes all focusing on Russia. Mainly to highlight the problems that they are currently facing that the west is unaware of. This needed an emotive piece of communication that simply and clearly communicated the problems they faced. The ad was shot using 2 real actor bears in Nova Scotia and won a yellow pencil at D&AD.
Channel 4 Slash Music TV Ad
Channel 4 realised that their competition to find new music talent had also given them access to a lot of music that the general public hadn’t ever heard. They needed an ad to promote where people could access all this great-unheard music. The ad was deliberately unpolished to be in keeping with the music that’s available.
Vodafone - Irish Rugby - What We Did Last Summer
Most of the campaign materials were shot on location at this summer’s historic South African tour. The campaign celebrates the interdependency behind the Irish rugby team – from the players and coaches, via IRFU and its partners, to the diverse fan base across the island of Ireland. This theme of interdependency will be a cornerstone of #TeamOfUs – now, and in the years to come.
NICK BROOMFIELD'S GHOST DOCUMENTARY
Nick Broomfield is a fantastic documentary maker and this teaser for his documentary ghosts created a lot of PR due to its iconic simple imagery that highlighted the horrific slave trade that exists in the UK.
Film4 is Free Long Version TV Ad
Film4 Rhys Old Lady TV Ad
FILM FOUR PRINT AD
Hard to remember a time when Film4 wasn’t free, but it was once only a subscription only service. They decided they were going to make it free to the UK, so really it was best brief ever. Not only that, the director I chose was Kevin Spacey who conveniently gave us fantastic access to a lot of talent that simply wouldn’t be affordable normally.
The campaign was a resounding success and everyone in the UK now knew that films on Film4 were now totally free.
MORE4 PRINT AD
CHANNEL 4 The Seven Sins PRINT AD
BT SPORT CHANNEL LAUNCH
It was an ambitious task for BT to launch a sport channel, especially as we had 3 months from beginning to end. With access to the best football, rugby, tennis talent and more we shot 343 unique outdoor and print executions. Billboards were positioned around football and rugby stadiums in each four-week burst to coincide with the end and beginning of each season, to give context and credibility to the creative message for sports fans.
Results:
BT Sport has beaten ESPN average audience figures when comparing against both launch year and last season by an average of 71% (last year) and 99%% (launch year) per week respectively.
Visits to the advertised URL peaking at 1.25m during the campaign measurement period
Achieving 88% brand awareness figures (GFK) from a base of zero.